Sales Director

Why join us?

Etteplan is a place where innovation and technology go hand in hand with a passion for learning and building new solutions. If you’re looking for a role that lets you grow in a dynamic, international environment, Etteplan is the perfect place for you.

We are seeking an ambitious and experienced Sales Director who will lead our sales team in Poland while acquiring new customers — especially in the DACH region — for our Software and Embedded (SES) business.

Responsibilities:

• Lead, mentor, and grow the sales team in Poland: set targets, coach, hire, and develop future leaders.
• Contribute to Go-to-Market strategy for CEE & DACH, aligning closely with leadership on focus industries and value propositions.
• Apply a consultative, solution-selling approach: work hand-in-hand with technical teams to co-create tailored, value-based proposals that address clients’ strategic challenges.
• Own new-logo acquisition and full sales cycle — from first contact to contract signature — with a strong focus on DACH.
• Drive account growth: expand Etteplan’s footprint across the full SES portfolio (cross-sell/upsell) and unlock end-to-end value.
• Partner with Marketing to run campaigns, thought leadership, and lead generation in target markets.
• Represent Etteplan at trade fairs and industry conferences to increase brand visibility and generate pipeline.
• Run executive-level client meetings, discovery, and negotiations; shape deal structures and close.
• Maintain strong relationships with existing clients (advisory, upselling, satisfaction follow-up).
• Use CRM (Salesforce) effectively; collaborate with the global sales community on pipeline, forecasting, and best practices.

Competences:

• Proven success in selling services (software/embedded/engineering/consulting) with at least 7 years of experience.
• Leadership experience: building and managing sales teams and delivering against targets.
• DACH market fluency: ability to navigate more conservative decision-making in Germany while adapting to faster-moving CEE markets; a strong relevant network is a plus.
• Commercial & legal acumen: negotiating MSAs, framing SLAs, and handling procurement/RFP/RFQ processes.
• Pricing know-how: understanding fixed-price models, solution pricing, SOWs, and rate cards.
• Technology awareness in our priority industries: IoT, Industry 5.0, AI, Intelligent Grid, DERs, e-mobility, smart metering, industrial automation, telecom, manufacturing.
• Languages: German (B2), English (B2), and Polish (fluent).
• Strong consultative communication skills; confident with executive presentations and negotiations.
• Openness to business travel and regular hybrid work from Wrocław (minimum 2 days per week in the Wrocław office)

Nice to have:

• Experience working with global sales teams.
• Experience building AI-related service offerings.
• Technical background (software development, embedded systems, project management, business analytics).
• Knowledge of the DACH market at an operational level (e.g., signed MSAs, closed deals, reference clients).

What we offer:

• Stable employment under a Contract of Employment (full-time).
• Competitive base salary + performance-based bonuses (quarterly & annual) and a company car.
• Flexible working conditions (hybrid model).
• Development in an international environment and access to diverse projects.
• Knowledge sharing within competence groups, a training budget, and a clear career path.
• Internal initiatives and inspiration through programs such as Friday’s Coffee (technology, well-being, soft skills).

Recruitment process:

Check out our website and follow us on social media to see what we’re up to.

Compliance note: Our company has implemented whistleblower protection procedures in accordance with applicable law. Everyone has the right to report irregularities safely, and all reports receive full legal protection. More information: https://www.etteplan.com/pl/kodeks-postepowania/