Global Head of Marketing

Description

About Browzwear

Browzwear is the global leader in 3D digital solutions for the fashion industry. Our software transforms how apparel is designed, developed, and brought to market—empowering leading brands with tools that drive creativity, speed, and sustainability.

We are looking for a strategic and technically strong Director of Web Software Development to lead the vision, architecture, and execution of Browzwear’s web platform. This leadership role is responsible for managing multiple squads across frontend, backend, and QA, delivering high-quality web applications that integrate seamlessly with our broader desktop-based ecosystem.

The ideal candidate brings proven experience building scalable systems, leading high-performing engineering teams, and embracing modern technologies including AI and deep learning to improve development, user experiences and feature delivery.

What you will do

We’re seeking a strategic yet hands-on Marketing Director to lead and scale our global marketing function, drive qualified pipeline, and elevate our brand positioning across the fashion tech ecosystem.

This role will oversee demand generation, brand, product marketing, and content, partnering closely with Sales, Customer Success, and Product to execute marketing programs that deliver measurable business outcomes.

• Lead the development and execution of performance marketing strategies that directly impact pipeline velocity and revenue growth, with accountability for core KPIs including ROI, cost per lead (CPL), and conversion rates.
• Architect scalable, multi-channel demand generation programs that balance short-term acquisition goals with long-term brand equity, leveraging advanced analytics, automation, and audience intelligence.
• Define and evolve brand positioning and messaging that speaks to both technical and business decision-makers in the apparel and retail industry.
• Oversee content development across the funnel—from thought leadership to case studies to enablement assets—and ensure alignment with buyer journeys.
• Partner with Sales and Customer Success to build campaigns and tools that accelerate deal velocity, upsells, and customer advocacy.
• Drive product and release marketing efforts: own launch planning, go-to-market materials, and cross-functional coordination.
• Own marketing analytics and attribution, reporting on KPIs, channel performance, and campaign ROI to guide investment decisions.
• Lead, mentor, and scale a team of marketers, freelancers, and agency partners; foster a high-performance, creative, and collaborative culture.
• Manage the marketing budget, vendor contracts, and tool stack, ensuring operational efficiency and strategic prioritization.
• Champion marketing operations and project management excellence via streamlined processes, and cross-functional alignment.

Requirements

Who You Are

• 7+ years of progressive marketing experience in B2B SaaS, enterprise software, or fashion-tech, with 2–3 years in a leadership role.
• Proven success in full-funnel demand generation and ABM strategies that convert into qualified opportunities and revenue.
• Deep familiarity with modern marketing tech stacks, CRM (e.g., HubSpot/SFDC), and attribution tools.
• Exceptional written and verbal communication skills with the ability to craft compelling messages for diverse personas.
• Strong experience working closely with Sales, Product, and Customer teams to align go-to-market efforts.
• Ability to operate strategically while rolling up sleeves to execute campaigns, especially in a growing team environment.
• Passion for innovation, digital transformation, and solving problems at the intersection of fashion and technology.

Why Browzwear

• Lead the Future of Fashion Tech: Take the helm in shaping Browzwear’s global marketing strategy at the intersection of innovation, creativity, and sustainability.
• Drive AI-Enabled Transformation: Champion cutting-edge, AI-powered marketing initiatives that elevate brand presence and customer engagement across international markets.
• Collaborate with Purpose: Join a mission-driven organization where cross-functional collaboration fuels bold ideas and meaningful impact.
• Grow with Us: Enjoy a competitive compensation package, comprehensive benefits, and ongoing opportunities for professional growth in a fast-evolving industry.