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DAM Specialist (Shopper Marketing)

PepsiCo
powiat lubelski, województwo lubelskie
1 dzień temu
Overview:
Location Overview

Working with inspiring and experienced colleagues, you'll find that the atmosphere in our city-centre office in Kraków and Warsaw is informal and engaging. With drive and ingenuity, our teams deliver vital services to PepsiCo employees around the world. With an active, get-things-done culture, this is a place where your dynamism and agility will make a difference.

Job Overview

The purpose of this role is to ensure the digital content is delivered, stored and curated in PepsiCo’s Digital Asset Management system (DAM).

The scope of the DAM Specialist includes:
  • sourcing digital content from internal and external partners
  • curating and auditing content metadata
  • providing guidance on asset reusage
  • maintaining and improving asset management processes and systems

The objective of the DAM Specialist is to contribute towards building a single source of truth for digital content that allows users to consult, reuse and get inspired by these assets, and allows PepsiCo to build up a Content Engine that leverages the power of DAM.
Responsibilities:
  • Work closely with internal and external partners to obtain files, maintain organization and keep DAM system up to date
  • Ensure asset deliverables meet required (metadata) specs and timelines
  • Work with cross-functional teams consuming and producing digital content to coordinate asset requests and deliveries, as well as other ad-hoc requests
  • Support and lead change management activities to foster DAM adoption, including trainings, end-user set-up, documentation of processes and manuals
  • Support operational set-up and implementation of the DAM, including features such as digital templates, brand guidelines and automated workflows.
  • Continually assess and optimize DAM processes and tools for scale and efficiency
  • Partner with PepsiCo marketing teams, agencies and third parties to build a seamless process for acquiring, tagging, cataloging and managing all digital content
  • Develop and track KPIs to monitor DAM adoption, benefits and system health
Qualifications:
  • Experience with Digital Asset Management systems or similar toolset to propagate and track assets through an operational workflow
  • Experience working within a brand environment, collaborating with agencies and marketers
  • Proven experience managing and fulfilling digital assets
  • Fluency in English
  • Capable to build strong customer relationships and delivers customer-centric solutions
  • Curious mindset capable to learn new technologies quickly
  • Highly collaborative team player with the ability to partner with internal and external partners across geographies
  • Organized and responsive, with the ability to deliver tight SLA deadlines
  • Attention to detail, process-oriented and meticulous data-driven nature
  • Experience with content management technologies (e.g. Drupal, Sprinklr, Adobe CC)
Good to have:
  • Experience in analytics and reporting (e.g. SQL, PowerBI)
  • Project Management (SCRUM, PRINCE, etc.)

The ‘Internal Reporting Procedure’ for making reports of violations of the law and taking follow-up action in terms of the Law on Whistleblower Protection of June 14, 2024 is available at
www.pepsicopoland.com under the Contact/Career tab
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