Influencer Relations Specialist

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. 

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.  Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. 

💡Your role in a nutshell 

Join our team as an Influencer Relations Specialist and become a key player in creating and executing influencer marketing campaigns that make a real impact. In this role, you will develop strategies, select the right influencers, and work closely with creative teams to ensure every campaign is authentic and engaging. You will also manage budgets, negotiate contracts, and oversee all influencer-related activities, making sure everything runs  smoothly. 

We’re looking for a passionate, innovative leader to help us take our influencer campaigns to the next level - if you’re ready for the challenge, we’d love to hear from you!

✨Job Details: 

• Location: Hybrid model – 1 day per week in our Warsaw office, with the option to work remotely on other days
• Reporting to: Małgorzata Słychań (Influencer Relations Head)
• Close collaboration: Process, Creative and Production Teams
• Position level: Specialist

🥇 What keeps you busy during the day: 

• Taking charge of planning and executing influencer marketing campaigns, developing communication strategies, and defining how influencers play a key role in achieving campaign goals.
• Carefully selecting influencers whose personas align with our brand and campaign objectives, backed by solid analysis and data-driven insights.
• Collaborating with creative teams to adapt campaign ideas to the unique style and audience of each influencer, ensuring the content is authentic and engaging.
• Managing budgets, negotiating contracts, and overseeing the entire process of working with influencers.
• Being the go-to person for solving any issues during campaign execution, always ready with creative solutions to keep things on track and ensure success.

🔑Skills and experience required to be successful in this role include: 

• Experience in independently planning and managing influencer marketing projects.
• At least 3 years in a similar role, showcasing your expertise in the field.
• Strong analytical skills combined with a knack for strategic planning, ensuring every decision drives success.
• A deep understanding of the marketing communication process, with a focus on innovation.
• A positive attitude that inspires teams and promotes a can-do mindset.
• Proficiency in MS Office and a solid understanding of social media channels.
• Familiarity with influencer monitoring tools like Influtool is a big plus.
• Fluency in English at a minimum of B2 level is essential.

✨Our offer:

• Work on innovative projects with full mentorship support, internal sessions, and personalized development paths through our e-learning platform VML Learn. Our Thrive Career Growth Program will help you set clear goals and achieve them - whether you're growing locally or exploring global opportunities. If you show leadership potential, our Leadership Academy is here to prepare you for long-term success.
• Your well-being is our priority. With Medicover health insurance, Multisport card, and mental health resources, we ensure you’re supported both physically and mentally.
• Join us in a modern office at the WPP campus in Warsaw, located in the historic Koneser complex. This dynamic, collaborative space offers flexible work areas and quiet zones - creating the ideal environment for your creativity to flourish.
• WPP OPEN is our AI-powered platform designed to support you in your daily work. It enhances collaboration, drives innovation, and opens up exciting opportunities across our global network. With WPP Brains, AI assistants provide data-driven insights, helping you make smarter decisions throughout your entire workflow. From streamlining tasks and integrating apps to generating creative ideas and images via Creative Studio, WPP OPEN empowers you to work more efficiently and creatively.
• We love to celebrate success together - whether it’s through VML Days, Foundation Days, or special celebrations of our collective achievements.
• We offer English lessons to help you improve your language skills and work confidently in an international environment.

🤌 Next steps?

• If this ad speaks to you and you believe it could be a great fit, we encourage you to apply.
• Should your profile align with our position, Magdalena (Talent & Culture Lead) will reach out to arrange a phone interview.
• If your assignment meets our expectations, you’ll be invited to a 60-minute online interview with the hiring manager.
• Following this, we’ll make a decision, and you can expect feedback at every stage of the process.

✨ Our Culture:

At VML Poland we’re all about creating a space where everyone can be their authentic self. We pride ourselves on fostering an environment where you can feel confident bringing up concerns – 86.5% of our team agrees that they can report ethical concerns without fear of retaliation. We believe in inclusivity, and it shows: 86.0% of our people say their managers create a welcoming and inclusive work environment. Plus, 84.8% of our team feels they can be themselves at work without fear of discrimination.
We’re passionate about what we do, and it’s reflected in the enthusiasm we have for our work – 80.3% of our team members are excited about their jobs.
These insights are based on our annual employee satisfaction study – the All In Survey 2024.

#LI-EMEA #LI-HYBRID

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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