PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION:
KEY RESPONSIBILITIES:
- Delivering a holistic “full marketplace” category marketing plan (GTM plan) covering product ranging, pricing, volume planning and distribution across all countries and commercial channels (DTC, WHS, AKAs, B2B)
- Coordinating the GTM plan with the communication, sports marketing, culture marketing, and omnichannel marketing functions.
- Developing key product franchise plans covering distribution, segmentation, volume planning, and pricing.
- Develop category consumer profiles as part of the GTM plan.
- Lead the cross-functional category group (“category interaction group”) to review and steer the execution of the GTM plan.
- Represent the category perspective in all relevant financial planning milestones (IBP), incl. (if relevant) pricing and currency modelling.
- Promoting the requirements for a successful GTM plan to relevant stakeholders in the European and/or Global BU using available market data.
- Presenting the GTM plan at sell-in and overseeing its in-season execution.
- Aligning the execution of the GTM Pan with the counterparts in the commercial channels.
- Ensuring the efficient execution of the sample order process.
- Lead a team of GTM managers to be experts in their field and contribute to company and category objectives.
KEY RELATIONSHIPS
(within both Zones of Cluster Central Europe):
- Senior Director Brand
- Brand Activation
- Sports Marketing
- Culture Marketing
- Omni-Channel Marketing
- AKA Marketing
- Sales and DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Finance
KPIS OF RESPECTIVE CATEGORIES:
- Net Sales
- Market Share
- Share of Search
- Go-In Margin
- Sell-out
KNOWLEDGE, SKILLS AND ABILITIES
:- Senior Manager with advanced cross functional product, marketing knowledge and market experience in sport and/or fashion/lifestyle categories
- Ability to work in a fast-paced environment with different international cultures
- Consumer-focused with deep product and range understanding
- Strong ability of balancing brand and commercial aspects
- Business mindset with very good numerical and analytical skills
- Strong organizational skills
- Flexibility to travel internationally
- Strong engaging presentation style
- Experienced negotiator
- Passionate about sports and the culture born from it
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- University degree in business, ideally with marketing and sales focus or equivalent professional experience
- At least 8 years of marketing experience (ideally category management background), cross-functional marketing and/or sales experience
- 3 years leadership experience
- Fluent in English (writing and verbal)
- IT skills: Outlook and Word (basic); Excel and PowerPoint (advanced)
- Leadership competencies also for hybrid teams (remote teams)
- People Connector – inclusive mindset and teamplayer role modelling DEI standards
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
