SEO Specialist

This is a remote position.

Beware of fake job offers impersonating Profitroom! Read more here: https://www.profitroom.com/fraud-alert

Currently, we are looking for a SEO Specialist to be a part of our amazing Digital Team. Your primary focus will be on designing and executing SEO strategies for hoteliers across the globe. Your success will directly contribute to our mission to empower hotels to maximize their occupancy rates and enhance their share of direct bookings!

Daily activities:

• Planning, executing, and overseeing tailored SEO strategies for luxury hotel clients—from on-site and off-site optimizations to regular performance reviews and strategic adjustments aligned with business goals.
  
• Conducting comprehensive SEO audits (technical, content, link, local SEO) and identifying growth opportunities.
  
• Managing and optimizing website content in collaboration with copywriters, as well as planning and executing link-building strategies.
  
• Monitoring SEO performance through tools and data analysis to improve visibility for key terms.
  
• Communicating directly with clients—providing updates, presenting results, and supporting ongoing SEO initiatives.
  
• Coordinating with internal teams (Web Development, Support, Paid Campaigns, Sales) on SEO-related tasks and website migrations.
  
• Contributing to internal process improvements and exploring new digital marketing and AI-driven opportunities relevant to the hospitality industry.

Requirements

• Experience: Minimum 2–3 years in SEO or a similar role, including hands-on SEO strategy, audits, and client communication.
  
• Client-Facing Skills: Previous experience in digital marketing agencies or media houses with direct client communication.
  
• Tools & Platforms: Proficient in Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Senuto, Surfer SEO, and other SEO tools.
  
• Technical Understanding: Good grasp of technical SEO and how HTML/CSS work (coding skills not required).
  
• Language Skills: Fluency in Polish (C2) and at least B2 level English.
  
• Link Building: Solid knowledge and experience in link-building techniques.
  
• Organization: Excellent time management and task prioritization skills; ability to work independently.
  

Nice to Have

• Experience with AI tools in SEO or digital marketing.
  
• Involvement in implementing AI-driven or process-improvement initiatives.
  
• Previous work with international markets (e.g., UK, South Africa, Nordics, Spain, CEE).
  
• Additional language skills (Spanish, Czech/Slovak, etc.).
  
• Advanced analytical capabilities.

Benefits

• Enjoy Work-Life Balance: Embrace a fully remote and flexible work environment.
  
• Explore the World: Avail annual 'Work with Us, Travel with Us' vouchers.
  
• Grow Your Skills: Access to English foreign language classes along with a dedicated team development fund.
  
• Stay Healthy: Benefit from co-financed life and medical insurance, and access sports facilities.
  
• Take Time Off: Get 26 days off with a Contract of Employment and 24 days off with B2B contracts.
  
• Share hospitality: Take 2 extra days off (annually) for CSR activities.
  
• Join Celebrations: Participate in company retreats, events, and wedding & baby packs, benefit from our employee referral program.
  
• Transparent Culture: Experience a flat hierarchy and open communication channels for transparency.
  
• Contract Enhancements: earn between 8200 PLN to 11800 PLN on a B2B contract or between 6800 to 9800 PLN gross for Contract of Employment.

Recruitment process:

1. Intro call with the Recruiter (up to 45 minutes).

2. Role and Team fit interview with Hiring Manager (up to 60 minutes).

We're a global leader in hospitality software, founded in Poznań, Poland in 2008. We’ve grown to serve over 3,500 customers across five continents, helping hotels and resorts maximize their revenue and guest satisfaction.

We’re passionate about innovation and harnessing the latest technology - including AI-driven solutions - to empower hoteliers. Our award-winning SaaS platform and marketing services are designed to boost bookings, streamline operations, and deliver exceptional guest experiences. At Profitroom, we believe in pushing boundaries, embracing change, and shaping the future of hospitality through technology.