Senior Manager, Digital Field Marketing (12 Month FTC)

Job Summary

The Senior Manager, Digital Field Marketing plays a key role in the Digital Operations Team (DOT), focusing on driving efficiencies for the DFM EMEA team by streamlining workflows, optimizing internal processes, and enhancing operational effectiveness. This role ensures that digital marketing operations are scalable, well-structured, and continuously improved to support the evolving needs of the DFM EMEA team as well as the Demand Generation EMEA team.

Leading a team of Digital Specialist Managers, Specialists, Coordinators and Interns, the Senior Manager is responsible for workflow optimization, overseeing the Workfront utilization and adoption, including capacity management, resource allocation, and reporting on completed tasks. A critical aspect of this role is identifying process inefficiencies, over-seeing Distributed Authoring (DA) processes, and ensuring seamless coordination between DA team members, Digital EMEA team, HQ, and the broader organization.

Additionally, this position drives continuous process improvement initiatives, including the rollout of DA Standard Operating Procedures, the development of new support workflows, and proactive outreach to the wider organization to enhance efficiency and automation. The Senior Manager is also responsible for team training and development, ensuring both the DOT and DFM EMEA teams are equipped with the necessary competencies, system expertise, and knowledge of evolving processes.

In partnership with the Director, Digital Field Marketing, this role ensures alignment with the EMEA Digital Team and the broader organization, driving process standardization, operational excellence, and digital marketing effectiveness across the region.

Candidate Profile

Education & Experience

• 3+ years’ experience in an agency or client services position is required or equivalent experience
• 2+ years’ experience in leading project teams and implementing digital strategies or equivalent experience
• BS/BA degree in marketing or related field or equivalent certification from higher education
• Demonstrated ability to deliver results under challenging conditions, particularly when faced with complexity and ambiguity.

Core Work Activities

Process Management & Efficiency Optimization

• Responsible for successful pull-through of Workfront Management System and monitoring of dashboard status
• Resource allocation against existing and new workflows
• Implementation of Distributed Authoring SOPs in partnership with the EMEA digital team
• Owning training delivery for DFM EMEA to rollout new processes, ways of working, etc.
• Process Optimization & Efficiency Maximization 

Managing Team

• Manages a team as defined by area, program and needs.
• Monitors the work of direct reports to ensure it is completed on time and meets expectations.
• Facilitates hiring activities and new associate onboarding/training as needed.
• Conducts direct report 1:1s, annual performance reviews and other HR functions.
• Identify opportunities for growth and project leadership for direct reports.
• Represents team in resolving situations.

Owning Relationships

• Identifies and builds new cross functional partnerships and relationships within global, continent and area teams (Continent Digital, MDS, Performance Marketing, Brand, Loyalty, Revenue, Sales & Distribution, Finance and HR) 
• Builds mutually beneficial relationships to advance scalable solutions for hotels.
• Maintains relationships and defines working roles with partner Marriott teams as projects evolve.

Measurement and Accountability

• Ensure accurate time tracking and regularly reviews and refines processes and quality of work standards to ensure all projects continue to support overarching Marriott Digital strategies, goals and SLAs.

Additional Responsibilities

• Contributes and informs teams on digital developments
• Partners with HR/Finance Business Support teams as needed.
• Continual education and self-growth through reading industry blogs, social media, white papers, cases studies, research briefs, etc.
• Attends relevant industry conferences, training and seminars, as appropriate.
• Performs other reasonable duties, such as special projects, as assigned by Manager.
• Presents ideas, expectations and information in a concise, organized manner.
• Uses problem solving methodology for decision making and follow up.
• Maintains positive working relations with direct reports, department managers, and external teams.
• Manages time effectively and conducts activities in an organized manner.
• Informs, updates, and provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person in a timely manner.
• Manages and implements work and projects as assigned.

Managing and Conducting Human Resources Activities

• Interviews and hires employees.
• Promotes the fair and equitable treatment of employees.
• Facilitates regular, ongoing communication in department (e.g., staff meetings).
• Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.
• Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.
• Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.
• Solicits employee feedback.
• Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns.
• Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.
• Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
• Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.
• Identifies talents of direct reports and their teams and assists with their growth and development plans.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.