Interfaces with client and internal business teams regarding business problems, issues and opportunities in the context of business requirements throughout the delivery lifecycle. Analyzes business information, translates requirements into functional specifications and champions client and/or internal business needs while balancing climate, priorities, capabilities and constraints of client and Acxiom environments.
SUMMARY
The Campaign Insights Analyst must understand the end-to-end email campaign lifecycle, client objectives, testing strategies, campaign requirements, customer offers, creative messaging, audience segmentation, and historic campaign performance so they can provide insights and recommendations on strategy and provide management/guidance to other team members.
The Campaign Insights Analyst contributes as a member of a production delivery team, provides oversight to other Analysts as a player/coach, and collaborates with internal/external stakeholders to plan, execute, and measure email marketing campaigns.
The candidate will also be responsible for gathering and reviewing segmentation requirements, coordinating campaign splits and creative versions, analyzing engagement and attribution reports, providing insights and recommendations on audience performance and testing, creating content for monthly and quarterly business reviews, handling ad-hoc requests, driving operational improvements, and contributing to strategy meetings.
The successful analyst is a forward-thinking team player who prioritizes attention to detail and on-time delivery, who can manage multiple projects, and who effectively communicates both internally and externally.
PLEASE NOTE: There are four different work time slots. Please indicate which slot (or slots) suits you best: 9am-5pm, 12pm-8pm, 2pm-10pm, 4pm-midnight.
DUTIES AND RESPONSIBILITIES
SKILLS
Nice To Have
SUMMARY
The Campaign Insights Analyst must understand the end-to-end email campaign lifecycle, client objectives, testing strategies, campaign requirements, customer offers, creative messaging, audience segmentation, and historic campaign performance so they can provide insights and recommendations on strategy and provide management/guidance to other team members.
The Campaign Insights Analyst contributes as a member of a production delivery team, provides oversight to other Analysts as a player/coach, and collaborates with internal/external stakeholders to plan, execute, and measure email marketing campaigns.
The candidate will also be responsible for gathering and reviewing segmentation requirements, coordinating campaign splits and creative versions, analyzing engagement and attribution reports, providing insights and recommendations on audience performance and testing, creating content for monthly and quarterly business reviews, handling ad-hoc requests, driving operational improvements, and contributing to strategy meetings.
The successful analyst is a forward-thinking team player who prioritizes attention to detail and on-time delivery, who can manage multiple projects, and who effectively communicates both internally and externally.
PLEASE NOTE: There are four different work time slots. Please indicate which slot (or slots) suits you best: 9am-5pm, 12pm-8pm, 2pm-10pm, 4pm-midnight.
DUTIES AND RESPONSIBILITIES
Participates in status calls with client & stakeholders to gather, document & translate campaign strategies into actional insights.
- Ensure mutual understanding exists with Acxiom campaign manager on requirements for data processing, segmentation instructions & volumes, audience net downs, and controls. Work with stakeholders on final approvals for each.
- Execute and manage timely dissemination of information across campaign data tracking spreadsheets for accurate final processing.
- Analyze campaign results, uncover problems, identify & report on engagement & attribution insights, and make recommendations to improve future performance.
- Manage client budgets and provide budget forecast projections.
- Provide strategic feedback and communicate updates on campaign progress, goals, and strategy to the client.
- Help document final cost metrics for campaign attribution.
- Participate in performance review meetings, create content, and speak to insights and data as needed.
- Understand and execute all types of analysis and measurements, such as: Audience performance / optimization analysis, opportunity analysis, program measurements.
SKILLS
Required
- Minimum 1 year email campaign and acquisition strategy experience.
- Proven experience and proficiency in SQL, Oracle, MS Office Suite (i.e. Excel, PowerPoint etc.).
- Experience with Visualization Tools, such as Tableau.
- Experience in a Production Delivery Team.
- Project Management experience.
- Ability to translate ideas into documented requirements with a focus on detail.
- Understanding of data modeling, business analytics/intelligence, data science.
- Very good English language knowledge, written and spoken
Nice To Have
- Multi-channel marketing
- Experience with File Sharing Platforms, such as SharePoint.
- Telecom experience preferred.
Additional Locations (if applicable):