We’re looking for a performance-driven PR Manager to join our First Impression Experience team.
You'll work closely with our content specialists, performance marketing specialists, social media lead, and Head of Demand Generation to build a strong media presence that positions the Text Suite as the go-to customer service and support platform.
Our focus is on the US market, so we expect you to manage relationships with media in that area and communicate with journalists in the hours appropriate to their time zones.
You will be responsible for:
- Developing and implementing PR strategies to increase brand awareness and build relationships with media outlets, influencers, and other key stakeholders.
- Driving high-quality traffic to our website through strategic media coverage, thought leadership, and smart PR campaigns.
- Securing media placements that drive measurable referral traffic and contribute to demand generation efforts.
- Developing relationships with SaaS, customer service, and tech trade media, ensuring the Text Suite is featured in industry reports, expert roundups, and high-authority B2B publications.
- Leveraging AI tools for media monitoring, sentiment analysis, and optimizing pitches.
- Working with content and SEO teams to ensure media mentions contribute to our organic search strategy.
- Securing interviews, guest articles, and conference panels to establish the Text Suite's authority in customer service and business communication.
- Crafting compelling media kits, press releases, and thought leadership pieces that align with our messaging about our one app for complete customer service.
- Using analytics tools to measure PR-attributed traffic, media share of voice, and lead generation impact from earned media.
We expect:
- You have proven experience managing PR campaigns in the US that have driven measurable results, like securing media coverage, boosting brand awareness, or improving public sentiment.
- Your written and verbal English is native-level or close to it, with the ability to write and speak to American journalists.
- You feel at home in the tech/product space and can confidently promote software products to the media.
- You know your way around PR and communication tools like PR Newswire, NewsDirect, Google Alerts, and social listening platforms.
- You know how to leverage PR activities for SEO.
- You know how to build trust and maintain strong connections with journalists, influencers, and internal stakeholders.
- You embrace feedback, learn from mistakes, and believe in collaborative growth.
- You’re creative and resourceful, always finding new ways to amplify our message and make our brand stand out in the US market.
- You’re comfortable using AI tools like ChatGPT to streamline your workflow.
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