CRM & Email Marketing Specialist

About Sollers Consulting

Sollers Consulting is more than a consultancy and software integrator. As a company founded in 2000, our mission has been to transform the financial & insurance industries by helping them adapt to new technologies.

The power of collaboration and the limitless potential of Sollers people are at the root of our success. We strive to be the best at what we do, both in the eyes of our team and our customers. We put people at the heart of every project.

Join us and make Sollers be driven by… you!

About the role:

We are looking for a proactive and detail-oriented CRM & Email Marketing Specialist to manage and execute our email marketing campaigns and CRM communications. This role is ideal for someone with a passion for digital marketing who wants to grow in a dynamic, international environment.
You will be responsible for planning, creating, optimizing, and analyzing email campaigns in close collaboration with our GEO Coordinators and business stakeholders.

You will also maintain and evolve CRM mailing processes in cooperation with the broader CRM team.

Key Responsibilities:

Email campaign execution

• Plan, create, and send email marketing campaigns using our CRM platform
• Ensure timely inclusion of all planned campaigns in the content hub
• Collaborate with GEO Coordinators and business teams to gather campaign requirements and assets
• Prepare audience segmentation and recipient lists
• Test and ensure the technical correctness of campaigns before launch

Campaign optimization & analysis

• Monitor campaign performance and analyze key metrics (e.g., open rate, CTR, conversions)
• Suggest and implement improvements based on results and feedback
• Contribute to ongoing optimization of email templates and automation rules

CRM process & tool ownership

• Maintain and evolve CRM mailing processes in cooperation with the broader CRM team
• Support backlog grooming by identifying and documenting areas for improvement
• Follow internal standards and maintain detailed campaign documentation

Event communication support

• Coordinate mailing activities related to customer events
• Learn and eventually own the end-to-end invitation process for events in various locations
• Collaborate with stakeholders to ensure timely and accurate event communication

Marketing project assistance

• Support the wider marketing team with ongoing projects and initiatives as needed
• Contribute to cross-functional campaign support

What we’re looking for:

• Good experience with email marketing and CRM tools (e.g., MS Dynamics, HubSpot, Salesforce Marketing Cloud, etc.)
• Practical knowledge of mailing list management and CRM processes
• Strong attention to detail and organizational skills
• Ability to work independently and manage multiple deadlines
• Analytical mindset with basic understanding of campaign performance metrics
• Good communication skills, both written and verbal
• Willingness to learn and grow in the area of CRM and digital marketing

Nice to have:

• Experience in using Microsoft Dynamics Customer Insights
• Knowledge of email HTML or template editors
• Prior exposure to event communication or B2B marketing
• Basic understanding of GDPR and data protection rules in marketing

We can offer:

• A chance to be promoted twice a year and a clearly defined career path with salary forecast.
• Opportunities for growth with a training budget that you can use for courses and conferences. We also provide access to an online training platform and co-fund language classes.
• An internal coach to guide you through the onboarding, further training and career opportunities, plus a budget to be used for your lunches together.
• A chance to #domore for the planet and the community as part of Sollers Change Makers – our volunteering program.
• Lots of teambuilding activities, trips, hobby groups and cultural events to create a company powered by teamwork.
• Probably all the benefits you can think of!