WHAT YOU’LL DO
As a Copywriter, you will contribute to added customer value, a strong brand, with a key focus on transcreating global content into Polish. In this role, you’ll play a vital part in adapting and refining brand messages for the local market, ensuring consistency with H&M global tone of voice while making content feel fresh, relevant, and culturally resonant for Polish customers.
You will:
- Adapt and transcreate global marketing content into Polish across all channels—online and in-store, paid and unpaid—ensuring it reflects H&M’s brand tone and is locally relevant.
- Work closely with the Content Coordinator to translate and shape messages for various marketing and communication activities.
- Tailor communication to resonate with local customer segments by using customer insights and supporting day-to-day messaging strategies.
- Serve as the main point of contact for copy production in Poland, ensuring accuracy, brand consistency, and high-quality delivery across departments.
- Write and deliver creative, engaging, and efficient copy within deadlines—always looking for fresh and innovative ways to connect with our audience.
- Manage the translation and localization process across touchpoints, ensuring timely and effective execution.
- Collaborate with cross-functional teams in creative brainstorming sessions, contributing copy expertise to meet campaign goals.
- Stay aligned with global brand updates, tone of voice guidelines, content formats, and strategy documents to ensure seamless local adaptation.
- Support A/B testing through copy variations across emails, push notifications, and the website.
- Lead local copywriting projects aimed at elevating our team’s capabilities and reinforcing H&M’s image as a fashion-forward brand in the Polish market.
- Occasionally create original, non-standard content that demonstrates strong fashion insight and brings a distinct, inspiring voice to our communications.
WHO YOU’LL WORK WITH
You will be a key member of the Content Team. You will have close collaboration with various Customer Activation and Marketing teams. You will be closely collaborating with the Content Coordinator on joint projects, including the preparation of necessary reports and shared deliverables.
WHO YOU ARE
We are looking for people with…
- Experience as a Copywriter/proof-reader is meriting.
- Fluent knowledge of English and Polish (written and spoken).
- Proficiency in translating, proofreading and editing from English to Polish and wise versa.
- Good understanding of marketing content and digital channels.
- Experience from coordinating with many stakeholders and teams.
And people who are…
- Creative, flexible, open-minded and easily to adapt to changes.
- Clear and inspiring in communication with excellent organizational and time management skills.
- Detail- oriented and able to drive results and work towards goals with good analytical ability and insights driven.
- A team player with a proactive and helpful approach.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% staff discount in all H&M brands.
- Hybrid work mode (3 days WFO/2 days WFH).
- Private Medical Services.
- Life insurance in attractive price.
- Sharing the cost of Sports Activities.
- Referral Program for external colleagues joining.
- H&M Incentive share scheme (HIP).
- Extensive internal training and onboarding program.
- Glasses compensation.
- Possibility of growing within the company (over 70% of our recruitment processes are internal).
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time and permanent contract, based in Warsaw, Poland. The Copywriter for Poland reports to the Content Coordinator & Copywriter Manager.
Apply by sending in your CV in English as soon as possible, but no later than 22nd of June. Due to data policies, we only accept applications through career page.
Take the next step in your career together with us. The journey starts here.
- We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
