Quote from Hiring Manager
We are hiring a passionate and curious thinker to lead the consumer understanding agenda. It is an exciting opportunity to work with iconic brands such as Jack Daniel’s and emerging brands portfolio.
Meaningful Work from Day One
The holder of this position will be a key Brand & Business Insight team member. This person will be responsible for deep brand and consumer understanding within the Polish market by delivering research, data analysis and insights based on them.
This requires project management skills, ability to lead and inspire key stakeholders. It is supported by a curious mind, a passion for understanding consumers and their motivation followed by a strong ability to analyse data and create powerful, actionable insight.
What You Can Expect
- Leading consumer research agenda: Managing ad-hoc/continuous research projects (qualitative, quantitative) in cooperation with the marketing team. Cooperate with research agency partners, to ensure Brown-Forman’s investments in research are maximized. Manage Global Brand Tracker study for Poland and conduct analysis based on it.
- Track & Analyze Consumer Trends: Monitor market/consumer trends of spirits categories, Brown-Forman brands and competitors. Help identify key consumer trends in the spirits industry. Provide brand/category diagnostics based on various information resources.
- Develop Strategic Inputs: Provide strategic inputs to key business processes (e.g. annual brand/country planning) in spirits category and growth opportunities identification.
- Driving Consumer understanding agenda: through available knowledge, constantly en Building category/consumer knowledge across Partner Markets and integrating it into the business.
- Partnering with others: Close co-operation with the marketing team to create actionable insights (based on gathered knowledge) which will support brands growth. Support projects run by Global/Regional Brand & Business Insight Team.
What You Bring to the Table
- 4+ years’ experience within FMCG Consumer Insights
- Expertise in working with quantitative/qualitative research techniques
- Proven track record of successfully delivering quality consumer diagnostics & presentations
- Demonstrates ability to work effectively and efficiently within dynamic business environment
- Strong computer skills, or ability to quickly build proficiency in them (MS Office, Google Workspace, Tableau etc)
- Fluent Polish and English (speaking and writing)
What Makes You Unique
- Experience in spirits business and/or research agency side
- Excellent analytical skills
- Strong listening, presentation and storytelling skills
- Ability to work effectively and efficiently within dynamic international business environment
- Demonstrated ability to build and maintain effective working relationships
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe, Africa, APAC Division
Function: Marketing
City:
Warsaw
State:
Country: POL
Req ID: JR-00008985
