At airSlate, our journey began in Boston, USA, in 2008. What started as a single product with 3,000 customers has grown into an influential tech company with 900+ team members across six offices worldwide. In 2022, airSlate reached a total valuation of $1.25 billion and became a 'Unicorn \uD83E\uDD84'. But even as we scale, team members remain our most valuable asset. That's why we've built a company that excites people about their work.
We develop products that serve over 100 million users with no-code workflow automation, electronic signature, and document management solutions. The company's portfolio of award-winning products, signNow, pdfFiller, DocHub, WorkFlow, Instapage, and US Legal Forms, empower teams to digitally transform the way their organizations run.
Instapage is the leading landing page and conversion platform, empowering marketers to create personalized, high-performing landing pages at scale—without developer support. With our intuitive platform, marketing teams can launch optimized, targeted experiences for any audience or campaign goal in minutes. As part of the airSlate family of industry-leading brands, Instapage consistently earns top user ratings and industry recognition for its innovation, impact, and customer satisfaction.
We’re looking for a Performance Marketing Lead to own and scale Instapage’s new customer acquisition across all digital channels. Reporting directly to the General Manager, you’ll be responsible for building and managing a portfolio of profitable, high-ROI growth channels—while uncovering new opportunities through experimentation, data-driven insights, and a growth hacking mindset.
Responsibilities
- Own the strategy and execution for all Instapage digital marketing initiatives to drive predictable, scalable, and profitable growth.
- Build, optimize, and manage a multi-channel acquisition portfolio—including SEO, SEM, video, social, communities, listings, native, programmatic, display, retargeting, email, events, outbound, and more.
- Hire, mentor, and lead a high-performing digital marketing team.
- Stay ahead of emerging trends like LLM optimization, AI automation, ML targeting models, cookieless attribution, and apply them to unlock new growth levers.
- Build a data-driven practice with deep funnel understanding, detecting performance trends early, and adjusting strategies for maximum ROI.
- Develop omni-channel strategies with a keen understanding of interdependencies to maintain healthy unit economics.
- Collaborate across GTM teams to deliver a seamless customer journey.
- Provide clear visibility into performance through reports and dashboards for leadership and stakeholders.
- Leverage deep product and customer insights to craft tailored strategies for the markets we serve.
Requirements
- Bachelor’s degree in Marketing, Computer Science, or related field.
- 5+ years in performance marketing for a PLG SaaS product.
- Proven success building 3–5+ digital channels from the ground up, with several generating $2M+ in revenue.
- Experience managing $5M+ annual digital ad spend.
- Expertise in A/B testing, CRO, growth hacking, and multi-touch attribution.
- Strong analytical skills and a data-first mindset.
- Track record of driving measurable results through strategic, high-ROI campaigns.
- Excellent leadership, collaboration, and communication skills.
At Instapage, you won’t just manage campaigns—you’ll shape the growth engine of a market leader. If you’re ready to combine creative experimentation with disciplined execution to scale a high-impact SaaS product, we want to hear from you.
What we offer:
— Flexible work environment — We value the advantages of in-person collaboration and prioritize work from our offices in Wroclaw or Bialystok. However, we also provide flexible work arrangements to accommodate remote or hybrid options and flexible scheduling.
— Bonuses and compensation — On top of a competitive base salary, we reward our team members' performance with a quarterly bonus to recognize achievements, time, and effort.
— Stock options — At airSlate, our team members are more than employees; they're business partners. We issue stock options that grant ownership in the company, allowing everyone to share in its growth.
— Professional growth opportunities — We are committed to ongoing improvement and welcome those passionate about learning. We cover professional development courses, conferences, literature, English classes, and more for each team member.
— Health and well-being—We prioritize the health and well-being of our team. This is why we provide a Luxmed subscription, a Multisport card for every team member, access to the office's massage room, free lunches, and healthy in-office snacks to sustain your energy. Also, we provide all our team members with Mental Health Days, dedicated days off recognized globally to encourage people to log off and recharge.
— Open communication — We encourage transparent communication from all team members at airSlate. Feel free to share your thoughts, ideas, and concerns with our management team, CEO, any member of our leadership team, or any team lead at any time.
We are proud of:
— airSlate Care for Ukraine — With a significant number of our team members in Ukraine, our foremost concern was ensuring their safety by providing both financial and logistical assistance to them and their families. What started as an immediate response has evolved into a cornerstone of the airSlate charity program. We match donations contributed by our team members, offer humanitarian aid to those affected by the conflict, distribute food packages to seniors, and support animal shelters. Our commitment remains steadfast in working towards restoring peace to Ukraine.
— airSlate Junior Club — Our sense of family extends beyond our team. All team members with children gain access to the airSlate Junior Club, featuring engaging events such as cooking classes, creative activities, and educational online games.
It is airSlate's policy to comply with all applicable equal employment opportunity laws by making all employment decisions without unlawful regard or consideration of any individual’s race, religion, ethnicity, color, sex, sexual orientation, gender identity or expressions, transgender status, sexual and other reproductive health decisions, marital status, age, national origin, genetic information, ancestry, citizenship, physical or mental disability, veteran or family status or any other basis protected by applicable national, federal, state, provincial or local law. airSlate's policy prohibits unlawful discrimination based on any of these impermissible bases, as well as any bases or grounds protected by applicable law in each jurisdiction. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. airSlate is pleased to provide such assistance and no applicant will be penalised as a result of such a request. Pursuant to relevant law, where applicable, airSlate will consider for employment qualified applicants with arrest and conviction records.
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