Looking For Impact? This Job’s For You
Join a market leader in the Shopify ecosystem and help shape the future of online retail.
Vitals is an all-in-one Shopify app that 110+ million shoppers interact with every month across 30,000+ stores worldwide. We’ve earned a perfect 5/5 rating (with thousands of glowing reviews) on the Shopify App Store, placing us in the top 0.1% of 13,000+ Shopify apps.
As a profitable, bootstrapped startup, we focus solely on delivering value to our merchants – no vanity projects or red tape, just a laser focus on building products that drive results. At the same time, we move quickly and value high-energy, action-oriented leaders who thrive in ambiguity and love to get things done.
If you’re an experienced Head of Product with Shopify expertise, a strong technical background, and the ability to prototype AI-driven solutions, this role is for you.
Why you should join us
Thrive in the Shopify ecosystem: Be part of a team that’s building one of the most popular apps on Shopify. Your work will directly influence the success of tens of thousands of e-commerce businesses.
Remote-first flexibility: Work from anywhere (EMEA time zone preferred) with 100% remote forever.
Bootstrapped & stable: Join a profitable startup with real customers and steady growth. No external investors means we prioritize product quality and user happiness above all else.
AI-driven culture: Use AI tools not just in engineering, but in product discovery, fast prototyping, and customer insights. We encourage experimentation with new AI-driven workflows to accelerate innovation.
Direct impact & ownership: Small, agile team where transparency, ownership, and diversity are valued. Your decisions will directly shape product features used by millions of people worldwide.
What you will be doing (Responsibilities)
Shape the product strategy: Work with leadership to define and evolve the vision for Vitals, balancing merchant needs with long-term growth opportunities.
Lead and develop a product team: Manage and mentor a growing team of Product Managers, ensuring alignment, growth, and high performance.
Prototype AI-powered solutions: Use your technical background and AI tools to quickly create prototypes, test them with users, and iterate fast.
Customer-first discovery: Run weekly customer interviews, analyze quantitative and qualitative data, and identify opportunities to solve real problems at scale.
Prioritize with impact: Break down complex initiatives, weigh trade-offs, and drive focus on what matters most across 40+ apps in our all-in-one solution.
Collaborate with engineering & design: Partner closely with technical teams, speaking their language and accelerating delivery through clear, outcome-based thinking.
Champion product excellence: Ensure solutions are not just functional but delightful, maintaining Vitals’ reputation as one of the most loved apps in the Shopify ecosystem.
What we’re looking for (Requirements)
Proven product leadership: 7+ years of experience as a Product Manager in digital products, ideally in e-commerce or SaaS.
Shopify expertise: You understand the Shopify ecosystem deeply – either from building apps or working directly with merchants.
Engineering background: Hands-on technical experience (software engineering, prototyping, or similar). You don’t just manage specs – you can roll up your sleeves and build early concepts.
AI-first mindset: Comfortable using AI tools for prototyping, analysis, and discovery. Experience leveraging AI in product workflows is a big plus.
Analytical & user-focused: Strong ability to work with data and customer insights to guide prioritization and decision-making.
Strategic & executional balance: You can zoom out to set vision and zoom in to solve detailed problems.
Excellent communicator: Able to clearly express product ideas across teams, with structured writing and storytelling.
Team leadership: Experience managing and mentoring Product Managers, fostering collaboration, and scaling product teams in a startup environment.
Startup mindset: High energy, bias towards action, and the ability to thrive in a fast-paced, evolving environment with limited structure.
Bonus points
Prior experience launching or scaling Shopify apps.
Experience building AI-driven consumer or SaaS products.
Strong UI/UX sense with the ability to sketch or prototype interfaces.
Familiarity with Shape Up or other outcome-based product development frameworks.
What we offer
Competitive compensation: We reward top talent with competitive pay.
Remote work, always: Freedom to work from anywhere in the world. We trust you to get work done in the environment that suits you best. (Our team currently operates around EMEA time zones for collaboration.)
Growth & learning: Work on a product at massive scale using the latest tech. Experiment with AI-driven tools, push your product craft, and grow alongside a world-class team.
Impactful work: Your contributions directly shape the product and user experience for thousands of merchants and millions of shoppers.
Supportive culture: Join a team that values transparency, ownership, and work-life balance. We celebrate diversity and believe in empowering every member.
Ready to join us?
If you’re a proactive Head of Product who excels in a startup environment, loves leading and mentoring other PMs, and thrives at the intersection of Shopify, engineering, and AI innovation, we’d love to hear from you!
Let’s build the future of e-commerce together.