Assists clients with business solution definition as well as campaign management and business intelligence tools and/or processes through all or some of the following ways: • Fully understands details of client's data and Acxiom's marketing capabilities, ensuring clients receive accurately segmented, cleansed, formatted and ready-to-market data. • Executes and analyzes decision support processes and data to measure campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction and cost effectiveness. • Provides data, analysis and recommendations to support multiple technical operations and ensure client satisfaction. • Researches, trouble shoots, administers application administration, conducts application user training, and code changes.
Duties and responsibilities:
Key skills:
Additional Locations (if applicable):
As a Decision Support Analyst focused on Email Marketing campaigns you will work closely with the team of email marketing and data experts. You will ensure that Acxiom executes for our clients well targeted campaigns with high quality content.
PLEASE NOTE: There are four different work time slots. Please indicate which slot (or slots) suits you best: 9am-5pm, 12pm-8pm, 2pm-10pm, 4pm-midnight.
Duties and responsibilities:
- You will understand details of client's data and Acxiom's marketing capabilities to ensure clients receive accurately segmented, cleansed, formatted and ready-to-market data.
- You will take ownership of complex tasks around email marketing campaigns.
- You will work in a team of skilled marketing automation professionals, creating, executing and measuring performance of marketing campaigns.
- You will be preparing audience segments in campaign management platforms.
- You will manage heavily scripted dynamic emails, to automate content creation.
- You will provide analysis to support decision making process by measuring campaign efficiency, data accuracy, data integrity, operations performance, customer satisfaction and cost effectiveness.
Key skills:
- Understanding and working knowledge of email marketing campaigns, audience selection and performance reporting
- Good understanding and working knowledge of SQL (preferably Oracle)
- Good communication skills
- Good spoken and written English (B2 level or higher)
Additional Locations (if applicable):