Creative & Marketing Senior Manager

For Linklaters in Warsaw, we are currently recruiting for the Creative & Marketing Senior Manager role.

About the Team

You will join Linklaters Global Solutions (LGS) as a critical member of the Business Development and Marketing (BDM) team. Linklaters Global Solutions is a function delivering day-to-day transactional work essential to the smooth running of the firm and providing analysis and advisory capability to our business stakeholders, lawyers, and partners globally.

BDM LGS is a diverse and highly skilled team of marketing, business development, data, and operations professionals dedicated to supporting the wider BDM function in driving revenue growth, nurturing our priority client relationships, and strengthening the firm’s reputation. Our team works on initiatives ranging from pitch creation and marketing content management to market intelligence and data analytics, creative design, and event coordination.

At BDM LGS, you will find yourself in a collaborative, collegiate, and truly international environment. You can expect opportunities to shape strategic initiatives as well as our internal ways of working, support our most critical client relationships, and help the firm achieve its ambitious strategic goals.

The role within BDM LGS promises a diverse array of tasks and projects. You will encounter significant opportunities for learning and growth within a nurturing and supportive environment. We look forward to expanding our team with individuals who share our drive, forward-thinking mindset, and enthusiasm.

You will be responsible for

Team leadership:

• Leading, and inspiring a team of creative, marketing, and events professionals. Your team consists of 15+ Specialists and Coordinators structured under Team Leads.

• Representing BDM LGS Creative and Marketing team at senior management level in BDM LGS management team and other forums.

• Setting clear goals and professional development plans, and fostering a collaborative, high-performing culture.

• Managing resource allocation, prioritising competing projects and ensuring timely delivery in line with budgets and business priorities.

• Establishing, monitoring, and continuously improving production processes and workflows, ensuring efficient and consistent project delivery across all channels while ensuring deliverables are consistent with Linklaters’ brand, tone, and quality expectations.

• Analysing and reporting on campaign and project performance, using key metrics to optimise future activity and demonstrate return on investment.

Strategy, organizational development, and stakeholder management:

• Leading the organization development of the overall marketing and creative capability in Linklaters Global Solutions.

• Developing the skills and capabilities of the team, and driving innovation by e.g. identifying and implementing new tools, automation and technology to enhance efficiency, and creativity.

• Working closely with the Head of BDM LGS, the regional Heads of Marketing and other key stakeholders to understand business needs, present creative and marketing solutions, and incorporate feedback.

• Working with the regional Heads of Marketing in the budget planning process, ensuring cost-effective use of resources across creative and marketing projects.

• Using market research, audience insights, and data analytics to inform strategy, segment audiences, and develop targeted campaigns.

• Shaping and communicating the team's vision and strategy, objectives and targets, ensuring alignment with the firm’s commercial and brand objectives.

• Sharing best practice and learning with the BDM community and wider business.

Apply if you

• Have substantial experience leading diverse creative and marketing teams, ideally within professional services or a corporate environment.

• Are a strategic thinker with a passion for organizational and capability development, mentoring and developing high-performing teams.

• Demonstrate commitment to innovation and continuous improvement, sharing best practices across teams.

• Are able to manage budgets and streamline processes for effective delivery.

• Have strong stakeholder management and influencing skills, with experience engaging senior leadership.

• Have experience in delivering end-to-end campaigns, events, and marketing projects to exacting standards and fixed deadlines.

• Are familiar with content management, digital marketing, and events delivery.

• Are skilled in resource management and complex project management, including production processes.

• Possess strong knowledge of branding principles with experience maintaining brand consistency across various assets.

• Have strong analytical skills with ability to evaluate campaign metrics and optimize performance.

• Communicate effectively in English, both verbally and in writing (C1 or C2 level).

Location

• Warsaw (hybrid model - 2 days per week at the office)

Benefits
Joining Team Linklaters will see you qualify for a range of benefits designed to reward the vital contribution you'll be making to our success. These include:

• Private medical care

• Free in-house fitness centre

• Life insurance

• Worldwide travel insurance for business and non-business travel

• Benefit Multisport club card or subsidised travel card

• Wide range of training opportunities

About Linklaters
Linklaters is a people business. Being best in class in the eyes of our clients means that our people must be exceptional.
We look not only for brilliant minds, but for people who will thrive in our environment: people who love working collaboratively and demonstrate the innovative, efficient, agile, entrepreneurial, and responsible mind-set we aim to bring to every interaction.
Ours is an environment of outperformance. We achieve this not with targets and incentives, but by fostering a positive, supportive, fair, and open atmosphere.
We respect and value difference but insist on inclusivity. We celebrate all aspects of diversity and challenge any form of bias, because we want everyone to feel that they belong. This is vital to our ability to work as one team, with a common mind-set.
We recognise that one size does not fit all. Our goal is to embed flexibility across our firm by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.

What sets us apart

At Linklaters

• We offer a truly global work experience and the opportunity to be involved in strategic projects that drive innovation and shape the future of our business

• We belong to a firm that embodies its corporate social, environment and governance responsibility commitments

• We celebrate diversity, equity and inclusion so our people can bring themselves to work

• We advocate speak-up culture to empower our people in sharing their voices and an open-door policy to ensure they are listened to

• We invest in custom-fit career paths for our people in line with their talents and aspirations

• We provide agile working solutions to meet the changing needs of our people and our business

• We are committed to people first relationships based on mutual trust, respect and appreciation

• We support the health and wellbeing of our people, providing a safe space to talk about emotions and mental health with access to expert advice as needed

• We invest in developing leaders of the future who demonstrate emotional intelligence and a passion to discover, coach and develop the talents of others

Technical Skills:

This list of duties and responsibilities above is not exhaustive.  It is intended to describe the general content of, and requirements for, the performance of this job. As such, the role may also include the undertaking of additional tasks as required.