Business Development Representative

Farnell

Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

We are Farnell Global. The fast and reliable distributor of products and technology for electronic and industrial system design, maintenance, and repair.  From research and design through prototype to production, we are here to help you access the products and services you need 24/7.  With more than 80 years of experience, 47 localised websites, and a dedicated team of over 3,500 employees, we provide every component you need to build the technology of tomorrow.

Are you ready to take your career to the next level in the dynamic world of electronics distribution? Farnell, a recognized leader in the industry, is seeking a Business Development Representative to join our team and be wholly responsible for the growth of one of our key suppliers.

The BDR will work closely with the Farnell Sales Team and external customer leads / new customers to understand customer needs and requirements and deliver the appropriate Keysight solution and services.   

What will you be doing?

Increase net new customers, product awareness and exceed a sales and profit objective for Keysight across all DACH and EE markets to increase market share.  

• Collaboration with Sales teams using internal supplier tracking information & utilizing a number of different (Farnell) tools to uncover new business opportunities and penetrate market share to create demand and improve conversion
• Partnering with sales teams working with contract customers or large opportunities – with both Keysight and Farnell teams
• The position requires proactive customer / prospect calls
• Proactive outbound marketing to key test user verticals / customers / contacts
• Own and develop the Unassigned active customer base, revenue $ and penetration
• Approximately 35% of the role is to maintain partnerships with sales through activities such as side-by-side peer coaching or “buddy” phone calls or when necessary joint visits. This person will act as an internal referral for Keysight. Additionally this effort is supported by in-house product and commercial training.
• Development of regular account / market planning (30 / 60 / 90 day plans)
• End to end analysis and reporting to uncover business opportunities that ultimately drive revenue
• Defining a blueprint for the role with a view to expand this across Europe

What's in it for you?

Along with offering a competitive salary package, we also offer:

• A supportive team environment where everyone really is working toward the same goal.
• A strong open door policy within senior management
• An environment where you will be given the tools and opportunities to further your career
• Private Medical Care
• 26 days holiday plus bank holidays
• Reward schemes
• Full access to LinkedIn Learning

What challenges will you face?

• Working with all roles in Sales, Customer Service, Product, Quote, Marketing, Pricing teams etc
• Probing for product and service opportunities while demonstrating technical feature and benefits via phone or e-tools
• Weekly reporting / analysis
• Leading change through others

How will you be measured?

• Grow Keysight sales $ revenue – 1m$ incremental per year in DACH/EE
• Grow Keysight customer base YoY (Assigned and Unassigned)
• Grow Keysight share within Farnell Test segment in DACH/EE (ex NI)

What about you?

• College degree (or equivalent experience).  Electrical or Electronic engineering courses preferred
• Several years of technical sales experience, in Electronics, ideally Test products
• 90% of the role is office-based as an Inside Sales.  Hybrid WFH/WFO possible as per Farnell rules
• 100% dedicated in selling Keysight products and solutions
• Strong verbal and written communication skills required, in English, German, Polish
• Ability to influence others at all levels of the organization
• Ability to work independently – must have ability to be self-directed
• Strong organizational skills
• Strong knowledge of Keysight’s products, services and offerings and regular training on NPIs etc.
• Ability to identify and qualify opportunities to expand our business within a specified territory
• Ability to travel

By joining Farnell, you will work alongside a talented and dedicated team, have access to extensive resources, and have the opportunity to learn and grow.

If you think you have what it takes to be a success in this role. I would love to hear from you!

#LI-EMEA

#LI-FARNELL

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.

Avnet is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are interested in applying for employment with Avnet and need special assistance or an accommodation to apply for a posted position contact our Human Resources Service Center in your region: Americas applicants – hrnow@avnet.com, Asia applicants - hrnow.asia@avnet.com, EMEA applicants - hrnow.EMEA@avnet.eu. 

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