Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!
We are looking for a Senior Specialist, Marketing automation in UPM Marketing, Sustainability and Communications Hub.
Greetings from your future manager
UPM Marketing, Sustainability and Communications (MSC) Hub is located in UPM Business Hub in Wrocław, Poland and provides professional expertise for the global UPM organisation. We conduct activities ranging from graphic design, audio-visual productions, project management, digital communications to digital marketing. We have a key role in ensuring brand and digital marketing alignment as well as increasing internal efficiency. Great end to end experience and team spirit are in the key role within the Hub. We are enthusiastic about what we do, and we enjoy working together.
We are now excited to welcome a Senior Specialist, Marketing Automation passionate about strategic lead generation and nurturing through Salesforce Marketing Cloud Account Engagement (SFMCAE), driving prospects through the funnel. Interested? Come and join us on this exciting path!– Karolina Kuźniacka, Senior Manager of UPM Marketing, Sustainability and Communications Hub
What you will do
Act as a strategic advisor to UPM´s business areas on lead generation funnels and drip marketing using Salesforce Marketing Cloud Account Engagement (SFMCAE), progressing leads from Prospect to Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL)
Design, build, and continuously optimize multi-step engagement programs and nurturing funnels using Engagement Studio
Support UPM MSC Hub digital publishers in creating emails, forms, custom redirects, as well as replicating engagement programs
Develop and maintain automation workflows, including automation rules, completion actions, segmentation rules, and dynamic lists
Implement and refine lead scoring and grading models
Manage opt-in and opt-out processes in compliance with data privacy regulations
Leverage Salesforce CRM integration for seamless lead handoff to sales
Configure and manage SFMCAE connectors (e.g., webinar platforms)
Demonstrate UPM values and nurture the great team spirit at UPM Marketing, Sustainability and Communications Hub
Who you are
You are seasoned in marketing and sales processes of a large b2b manufacturing company
You have a bachelor’s degree in marketing or an equivalent area of study, and a substantial five-year background and hands-on experience with Salesforce Marketing Cloud Account Engagement (SFMCAE), or an equivalent marketing automation platform
You have a very good command of:
Salesforce Marketing Cloud Account Engagement (preferred certifications Specialist or Consultant)
Lead and demand generation processes
You have at least basic understanding of (considered as an asset):
Customer Relationship Management platforms
Salesforce ecosystem
You possess strong troubleshooting skills and the ability to resolve technical issues independently, complemented by your creative thinking which enables you to find effective solutions
You have extensive experience facilitating workshops, training sessions, and onboarding for internal stakeholders, and your highly effective communication and collaboration skills enable you to present complex information clearly and persuasively
You are highly organized with an ability to manage multiple projects simultaneously in a fast-paced environment with strict deadlines
You have at least C1 level of English proficiency (verbal and written) and preferably at least C1 level of Polish proficiency (considered as an asset) to ensure effective communication and collaboration with global stakeholders, team and partners, as well as great interpersonal skills and the ability to work effectively with cross-functional teams and external partners
This is what we offer to you
A meaningful job: We have an inspiring purpose ‘We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.
Learn about our Rewarding and our Ways of working
Additional information
The position is located in UPM Business HUB Wrocław, Poland.
This job requires regular work from office every week in hybrid working model.
The position holder will report to Team Leader, Digital marketing enablement at UPM Marketing, Sustainability and Communications Hub.
Please apply via the link above and attach your CV in English latest till 26.07.2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.
For support with submitting your application, please contact HR Service Center at [email protected] or tel. +48 12 399 94 99.
If you have any concerns about the recruitment and selection process, you can report those online through the UPM Report Misconduct channel using the link: https://www.upm.com/investors/governance/compliance/reportmisconduct/
UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibers, advanced materials, decarbonization solutions, and communication papers. In Poland, UPM is running two factories near Wrocław, a Human Resources Service Center in Kraków and UPM Business Hub at the heart of the city of Wrocław. At the moment, the Wrocław Hub brings together over 600 professionals in customer, supplier and financial services.
What makes us unique? The Finnish leadership culture encourages people in personal growth and self-development, and our values - trust and be trusted, achieve together, renew with courage – are visible in our everyday work. We are inspired by the limitless opportunities of the bioeconomy and we lead the way towards a future beyond fossils. Got interested? Join us on this exciting path! #growthwithUPM
If you wish to get more insight about who we are, check out this page!
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