General Information
Job Advert Title Paid Media Governance Consultant Location Poland Function/Business Area Marketing & Communications Employment Class PermanentDescription
Paid Media Governance Consultant – 12 months Fixed Term ContractAbout Astellas:
At Astellas we are a progressive health partner, delivering value and outcomes where needed.
We pursue innovative science, focusing initially on the areas of greatest potential and then developing solutions where patient need is high, often in rare or under-served disease areas and in life-threatening or life-limiting diseases and conditions.
We work directly with patients, doctors and health care professionals on the front line to ensure patient and clinical needs are guiding our development activities at every stage.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
We work closely with regulatory authorities and payers to find new ways to ensure access to new therapies. We deliver the latest insights and real-world evidence to inform the best decisions for patients and their care-givers, to ensure the medicines we develop continue to provide meaningful outcomes.
Beyond medicines, we support our stakeholder communities to drive initiatives that improve awareness, education, access and ultimately standards of care.
The Opportunity:
The Paid Media Governance Consultant is a key partner within the US Omnichannel Experience team, tasked with building and scaling Astellas' paid media capabilities. This role will establish and enforce the strategic frameworks, standards, and best practices that govern all paid media execution across the Astellas enterprise. By ensuring operational excellence, regulatory compliance, and financial accountability, this Director will be instrumental in maximizing the return on our media investments and advancing brand objectives. This leader will serve as the central point of governance for paid media, liaising between internal brand teams, external agencies, and technology partners to drive performance and accountability.
This position requires deep expertise in the life sciences industry and the digital media landscape to effectively architect our approach to paid media. The ideal candidate will be a strategic leader with a proven ability to manage complex partner relationships and drive enterprise-wide adoption of best-in-class processes.
Key Responsibilities:
• Develop, implement, and enforce enterprise-wide standards for media planning, buying, activation, and measurement. Establish clear Key Performance Indicators (KPIs) and benchmarking frameworks tailored to brand objectives and industry best practices. • Architect and manage the key terms, performance standards, and Service Level Agreements (SLAs) within all paid media partner Statements of Work (SOWs) to ensure performance and accountability. • Drive the strategic alignment between marketing objectives and paid media execution, including channel strategy, audience segmentation, and budget allocation. • Work with legal and procurement to structure and manage MSA and SOWs to ensure Astellas vendor benefits.• Lead quarterly and annual business reviews with media agencies and key vendors to assess performance against contractual obligations and strategic goals. Define a robust reporting and insights cadence, ensuring that campaign performance analysis directly informs optimization and demonstrates a clear return on investment. • Collaborate with cross-functional analytics and finance teams to validate media performance against proforma goals and ROI models. Utilize contract performance and financial management platforms and tools to ensure appropriate compliance to contract terms and brand performance objectives.
Essential Knowledge and Experience:
• Proven track record and direct experience managing relationships with media agencies, publishers and ad tech vendors and overseeing large-scale media budgets in the US, ideally $100M+ annually, including negotiating SOWs and performance terms. • In-depth, expert-level knowledge of the digital media ecosystem, including programmatic, paid search, social media, connected TV (CTV), and digital audio. • Demonstrated ability to lead and influence cross-functional teams and senior stakeholders in a matrixed organization. • Superior analytical and problem-solving skills, with a demonstrated ability to translate complex data into actionable, strategic insights. • Excellent executive-level communication and presentation skills. • Strong project management capabilities, with the ability to drive multiple high-stakes initiatives simultaneously, including exceptional negotiation and vendor management skills.
Education:
• Bachelor's Degree in Marketing, Business, or relevant experience. • Deep familiarity with ad serving, tracking, and measurement technologies (e.g., Google Campaign Manager 360, ad verification platforms). • Proficiency with analytics platforms (e.g., Google Analytics, Adobe Analytics).
Preferred Qualifications:
• Significant experience in the life sciences, pharmaceutical, or another highly regulated industry is preferred, including direct experience with pharmaceutical marketing review processes and regulations (e.g., FDA OPDP/APLB guidelines). • MBA or other advanced degree. • Experience with marketing automation platforms (e.g., Marketing, AI/Next Best Engagement, CDP) and CRM systems. • Familiarity with advanced measurement solutions like Marketing Mix Modeling (MMM) or data clean rooms. • Demonstrable progressive experience in US agency management; experience in procurement is highly relevant.
Other Requirements:
• Availability to collaborate with teams and partners primarily during core Central Time (CT) business hours.
Hybrid Work Statement:
At Astellas, we recognize the importance of balancing your work and home life. This role offers a remote working solution so you can optimize the most productive work environment for you to succeed and deliver.
Additional information:
This is a Fixed Term Contract position to be based in our Global Capability Centre in Warsaw, Poland and hybrid working with the expectation for some office presence. Flexibility may be required in line with business need. Candidates must be located within a commutable distance of the office.
Astellas’ Global Capability Centres – Overview:
Astellas’ Global Capability Centre’s (GCCs) are strategically located sites that give Astellas the ability to access talent across various functions in the value chain and to co-locate core capabilities that are currently dispersed. Our three GCCs are located in India, Poland and Mexico.
The GCCs will enhance our operational efficiency, resilience and innovation potential, enabling a timely response to changing business demands.
Our GCCs are an integral part of Astellas, guided by our shared values and behaviors, and are critical enablers of the company’s strategic priorities, sustainable growth, and commitment to turn innovative science into VALUE for patients.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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