Company Description
Join the Accor Group, an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations.
With us, your personality is valued, your opportunities for growth know no boundaries. Every action you take can have a positive and memorable impact on the experience of our customers, your colleagues, and also, on the planet, contributing to pioneering the art of responsible hospitality.
Become a Heartist®, and let your heart guide you into a world where life pulses with passion.
#WeAreHeartists
To discover the life that awaits you at Accor, visit Accor Careers.
Job Description
This position is responsible for implementing the marketing and multi-channel strategy of its brands portfolio (market, product, positioning, experience, animation) and ensuring the operational monitoring of projects. Main task will be delivering the global strategy by implementing global activations and optimizing their implementation and performance in local region to consolidate brand equity and drive performance.
- Operational marketing delivery excellence in respect of the global brand positioning and ENA action plan per Brand.
- Represent the Premium brands through territories and stakeholders.
- Ensuring a fair weighting of priorities and expectations across the region and the brands.
- Collaborate transparently, proactively and continuously with cross-functional teams (Global Brand teams, E-Commerce, Loyalty, Commercial, Operations, etc.) to ensure perfect alignment around operational actions, implementations and the brand positioning.
- Deliver regional marketing plans if needed and ensure their perfect execution on all communication and distribution channels – with a view to maximizing brand equity.
- Promote a clear and differentiating image of the brands in order to reinforce their notoriety and their attractiveness.
- Be the guarantor of the brand's operational standards and their implementation within the hotels and support global targets are delivered.
- Support and guide new openings in close cooperation with Brand Onboarding Director.
- Implement a brand-specific customer experience to support its positioning, concretely strengthen its competitive advantage and generate value for all stakeholders.
Qualifications
- Successfully managed a brand or brand portfolio ideally in hotel industry.
- Excellent managerial and organizational skills, working independently and self-responsible.
- Know how to develop a marketing action plan.
- Know how to manage projects and events.
- Know how to improve brand quality and consistency.
- Excellent PPT and XLS skills.
- Languages: fluent local language and English, a 3rd language is a plus.
- University education like master's degree in marketing, communication, marketing management, brand management or commercial strategies.
- Professional experience required: minimum 3-5 years in Marketing.
Additional Information
What's in there for you?
Unique opportunity to develop your career with worldwide Augmented Hospitality leaders.
Package of benefits and perks of working for Accor, including discounts for hotels worldwide, annual bonus based on your own performances, medical and sport subscription and much more!
Work in a multi-national team.
Hybrid way of working (3 days in the office + 2 days at home).
Talent development opportunities.
Corporate Social Responsibility activities.
Are you ready to make a difference in the world of social media and hospitality? If you see yourself thriving in this role, apply today and become part of a dynamic and innovative team.
#WeAreHeartists
