Company Description
We are seeking an experienced Portfolio & Campaign Manager to join our team, responsible for managing the Crop Protection and BIO- product lifecycle in the specialty and vegetable market in Poland. The ideal candidate will collaborate with key stakeholders to shape a portfolio that meets farmers' needs and achieves business objectives. This role will involve end-to-end management of the portfolio, encompassing all four P's: product, pricing, placement, and promotions. Additionally, the candidate will be responsible for preparing offers related to this crop for key clients, playing a key role in expanding and enhancing our crop portfolio.
Key Responsibilities:
- Portfolio Lifecycle Management: Actively manage the lifecycle of the crop protection portfolio by collaborating with all key stakeholders to achieve targets and shape a crop portfolio that meets farmers' needs. Biologicals are an integral part of the portfolio, and managing products in this segment will involve collaboration with the Bio Portfolio team.
- Pricing Strategy: Ensure optimal pricing to maximize value across the portfolio. Manage pricing for assigned products during internal meetings, such as the Pricing Committee, SOP, and Budget. Work closely with the Pricing Manager.
- Strengthening Brand: Acts as a product ambassador, participating in the creation of content such as film materials and articles, and engaging in conferences and other company projects that strengthen the market presence of Syngenta and its products.
- Market Intelligence: Analyze the market and track competitors' marketing activities. Utilize panel data and market analyses actively. Organize market research if needed.
- Product Delivery Execution: Drive excellence in 'end-to-end' product delivery execution, including planning (pre-SOP demand meeting, etc.).
- Campaign Management: Manage Campaign Meetings, set direction for campaigns, and work closely with the Marketing Communication Team to assign and monitor campaign execution. Run the Campaign Meeting with full ownership.
- Commercial and Promotional Offers: Create and monitor commercial and promotional offers based on the Campaign Plan with Communication Marketing and Commercial Excellence Teams. This role primarily focuses on key customers, offering tailored solutions and to fulfill KPIs.
- Loyalty Programs and CRM: Collaborate with the Loyalty Programs and CRM team to create effective solutions, programs, and offers. Measure the results of campaigns, analyze data, and make data-driven decisions.
- Technical and Regulatory Coordination: Maintain good connectivity with the Technical Team and Regulatory Team and assist in identifying future solutions.
- Strategy and Planning: Coordinate product and solution advancements with the Technical Team and commercial colleagues as part of the Crop Strategy process, ensuring the portfolio and commercial strategy are reflected.
- Stakeholder Engagement: Ensure effective positioning of the portfolio. Assist the technical team and the Customer Marketing team in influencing and shaping the opinions of all key external stakeholders: distribution, independent agronomists, influencers, key growers, end-users, and the press.
- Customer Insights: Regularly engage with farmers and Crop Protection/Seeds/Vegetable/BIO teams to develop market knowledge and customer insights.
Requirements:
- Knowledge of the specialty and vegetable market in Poland
- English proficiency at a communicative level
- 3-5 years’ experience in portfolio management and marketing campaigns in the agricultural market – preferred specialty and/or vegetable sector
- Ability to analyze market trends and monitor competitor activities.
- Excellent communication skills and the ability to collaborate with various teams.
- Capability to build business cases and manage product lifecycles effectively.
Job Description
We are seeking an experienced Portfolio & Campaign Manager to join our team, responsible for managing the Crop Protection and BIO- product lifecycle in the specialty and vegetable market in Poland.
The ideal candidate will collaborate with key stakeholders to shape a portfolio that meets farmers' needs and achieves business objectives. This role will involve end-to-end management of the portfolio, encompassing all four P's: product, pricing, placement, and promotions.
Additionally, the candidate will be responsible for preparing offers related to this crop for key clients, playing a key role in expanding and enhancing our crop portfolio.
Key Responsibilities:
- Portfolio Lifecycle Management: Actively manage the lifecycle of the crop protection portfolio by collaborating with all key stakeholders to achieve targets and shape a crop portfolio that meets farmers' needs. Biologicals are an integral part of the portfolio, and managing products in this segment will involve collaboration with the Bio Portfolio team.
- Pricing Strategy: Ensure optimal pricing to maximize value across the portfolio. Manage pricing for assigned products during internal meetings, such as the Pricing Committee, SOP, and Budget. Work closely with the Pricing Manager.
- Strengthening Brand: Acts as a product ambassador, participating in the creation of content such as film materials and articles, and engaging in conferences and other company projects that strengthen the market presence of Syngenta and its products.
- Market Intelligence: Analyze the market and track competitors' marketing activities. Utilize panel data and market analyses actively. Organize market research if needed.
- Product Delivery Execution: Drive excellence in 'end-to-end' product delivery execution, including planning (pre-SOP demand meeting, etc.).
- Campaign Management: Manage Campaign Meetings, set direction for campaigns, and work closely with the Marketing Communication Team to assign and monitor campaign execution. Run the Campaign Meeting with full ownership.
- Commercial and Promotional Offers: Create and monitor commercial and promotional offers based on the Campaign Plan with Communication Marketing and Commercial Excellence Teams. This role primarily focuses on key customers, offering tailored solutions and to fulfill KPIs.
- Loyalty Programs and CRM: Collaborate with the Loyalty Programs and CRM team to create effective solutions, programs, and offers. Measure the results of campaigns, analyze data, and make data-driven decisions.
- Technical and Regulatory Coordination: Maintain good connectivity with the Technical Team and Regulatory Team and assist in identifying future solutions.
- Strategy and Planning: Coordinate product and solution advancements with the Technical Team and commercial colleagues as part of the Crop Strategy process, ensuring the portfolio and commercial strategy are reflected.
- Stakeholder Engagement: Ensure effective positioning of the portfolio. Assist the technical team and the Customer Marketing team in influencing and shaping the opinions of all key external stakeholders: distribution, independent agronomists, influencers, key growers, end-users, and the press.
- Customer Insights: Regularly engage with farmers and Crop Protection/Seeds/Vegetable/BIO teams to develop market knowledge and customer insights.
Qualifications
- Knowledge of the specialty and vegetable market in Poland
- English proficiency at a communicative level
- 3-5 years’ experience in portfolio management and marketing campaigns in the agricultural market – preferred specialty and/or vegetable sector
- Ability to analyze market trends and monitor competitor activities.
- Excellent communication skills and the ability to collaborate with various teams.
- Capability to build business cases and manage product lifecycles effectively.
Additional Information
Our company cares about employee well-being and offers attractive benefits, such as:
- Annual bonus based on position
- Retirement plan
- Cafeteria system
- Private medical care
- Group life insurance
- Co-financing for English or other foreign language learning
- Wide range of training, including personal development, technical training, and opportunities for higher education
- Multisport card allowing free participation in various sports activities
- Flexible working conditions to meet our employees' expectations
Syngenta provides equal treatment and is against any discrimination in recruitment, employment, training, and promotion practices on the basis of race, color, religion, gender, nationality, age, sexual orientation, marital status, disability, or any other status protected by law.