About Nexford
Nexford University is a 100% online, accredited university serving ambitious learners across the US, Africa, Asia, and the Middle East. We offer flexible, affordable, career-focused degrees designed to help professionals get ahead — without putting their lives on hold.
About the Role
We’re hiring a Performance Marketing Executive to help drive qualified leads at the best possible CPL across our paid media channels- preferably from one of the following locations: East Africa, South Africa, Philippines / Europe.
You’ll support campaign setup, tracking, and optimization across Meta, LinkedIn, and Google, while also helping us test and scale emerging platforms like TikTok, Reddit, Quora, and Taboola.
You’ll work closely with our Head of Performance Marketing and agency partners to improve performance across the full funnel — from lead to enrollment.
This is a hands-on, data-driven role focused on results.
Your Key Responsibilities
Paid Campaign Execution
- Launch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTube
- Support AI-driven campaigns like Meta ASC and Google PMax
- Track CPL and performance by region, audience, funnel stage, and creative
- Maintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpot
Lead Quality & Funnel Reporting
- Track CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments)
- Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest)
- Help maintain and improve weekly, monthly, and quarterly reporting dashboards
- Flag underperforming campaigns and propose corrective actions
Creative & Asset Testing
- Support creative briefs for video, copy, static, and platform-specific formats
- Monitor creative performance by asset, message, format, and placement
- Provide structured testing recommendations across TOF, MOF, and BOF
Bonus: New Channel Testing
- Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmatic
- Track CPL and lead quality from new sources
- Help assess whether new channels should scale or pause
Requirements
- 1–3 years of hands-on experience in performance marketing
- Confident using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
- Familiar with AI campaign types like ASC and PMax
- Strong understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)
- Skilled in spreadsheets (Google Sheets or Excel – pivot tables, formulas, charts)
- Comfortable reporting CPL and conversion metrics to multiple stakeholders
- Bonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola)
- Bonus: experience targeting audiences in Africa, Asia, or the Middle East
Success Looks Like
- Campaigns deliver qualified leads at or below target CPL
- Weekly and monthly performance reports are accurate, clear, and actionable
- Insights from data lead to smarter creative testing and channel improvements
- Emerging platforms are tested in a structured way and either scaled or cut based on results