Job Description
WHAT YOU’LL DO
As the Paid Media Manager you’ll be responsible for developing and executing the paid media strategy for the Region. You’ll create a data-driven paid media strategy with your media agency to maximize marketing budget and regional growth, driven by global guidelines.
You will:
- Develop and implement paid brand media comprehensive strategies across all countries of Region East
- Identify key performance indicators (KPIs) and metrics to measure the success of the campaigns.
- Stay updated on the latest paid media trends, advertising platforms, and industry best practices
- Create and present detailed media plans, including targeting strategies and budget breakdowns.
- Utilize data analytics and performance insights to optimize media plans and targeting parameters.
- Prepare regular performance reports and analysis, providing key insights to stakeholders and presenting actionable recommendations.
- Support and mentor internal teams, providing guidance and mentorship.
- Secure a paid channel perspective throughout the planning process.
WHO YOU’LL WORK WITH
You’ll work closely with Customer Activation & Marketing teams and Omni Sales Teams to ensure successful campaign implementation, optimization, and performance measurement across various paid media channels. You’ll collaborate also with PR team (to maximize PR initiatives and partnerships in the region), performance media lead (to drive synergy of brand & performance investment) and content operations team (to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams).
WHO YOU ARE
We are looking for people with…
- Strong understanding of various paid media channels (both offline and online)
- Experience with media planning tools and analytics platforms to analyze and optimize campaign performance.
- Strong understanding how to influence Brand KPI’s and the means to achieve a shift in consumer mindset.
- Analytical mindset and proficiency in data analysis to make data-driven decisions.
- Leadership skills to manage a team effectively and foster a collaborative work environment.
- Excellent communication and presentation skills to convey media plans and performance reports to stakeholders.
- Media agency experience will be considered an advantage
And people who are…
- Detail-oriented with the ability to manage multiple projects and deadlines.
- A natural leader with an ability to inspire others to perform at their very best.
- Passionate of media, brand and customer.
- Able to connect the dots from brand through to performance to build and develop plans through the full customer journey.
- Fluent in English language communication
- Ready to work in a fast-paced environment, manage multiple projects, and meet tight deadlines.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- Hybrid work model - 3 days WFO, 2 days WFH.
- 25% staff H&M Group discount for you and your family member.
- Co-financed Private Medical Care and Life Insurance.
- Multisport Card and Medicover Sport Card.
- Educational Learning Studio platform, including LinkedIn Learning.
- Co-financed access to Multilife Platform with psychological and dietary consultations, foreign courses and much more.
- Compensation for prescribed corrective glasses.
- Referral Bonus for recommending externally hired colleagues.
- Structured year - round development process with professional goal setting, performance evaluation and achievement review.
- Career opportunities that contribute to the 70% of our recruitment processes filled through internal promotions.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time role, based on a local contract (maternity cover) in Warsaw, Poland. The Paid Media Manager is part of Customer Activation Department and reports to Head of Customer Activation & Marketing.
Apply by sending in your CV in English as soon as possible, but no later than 10th of August 2025. Due to data policies, we only accept applications through the career page.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.