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We're committed to bringing passion and customer focus to the business.
Avid seeks a highly skilled Marketing Operations Manager with deep expertise in Marketo and Salesforce to optimize campaign execution, automate workflows, and enhance audience segmentation for ABM marketing. This role requires hands-on email automation, API integrations, and a strong understanding of Marketo’s lifecycle workflows to streamline marketing operations and ensure accurate reporting.
Key Responsibilities:
Marketo Administration: Serve as the primary administrator for Marketo, overseeing configuration, performance, and scalability. Ensure seamless integration with Salesforce, maintaining accurate data flow for lead lifecycle tracking. Manage platform updates, compliance standards, and technical troubleshooting.
Campaign Execution & ABM Strategy: Plan, build, and execute multi-channel campaigns in Marketo, including email automation, lead nurturing, and audience segmentation. Support ABM marketing initiatives by designing targeted engagement programs that align with broader business objectives.
API Integrations: Develop and maintain API integrations between Marketo, Salesforce, and other marketing technologies to improve data accuracy and workflow automation. Work cross-functionally to troubleshoot issues and enhance system connectivity.
Data Management: Implement sophisticated audience segmentation strategies within Marketo to accurately target ABM segments. Maintain data hygiene, compliance with privacy regulations, and ensure that list segmentation aligns with campaign strategies for email personalization and engagement tracking.
Email Automation: Oversee email automation workflows, ensuring dynamic content, personalized messaging, and A/B testing for improved performance. Manage email deliverability, list segmentation, and engagement tracking to maximize open and click-through rates.
Reporting: Ensure accurate data flow between Marketo and Salesforce to maintain list segmentation, reporting integrity, and lead scoring. Maintain dashboards that track ABM campaign effectiveness, lead conversions, and revenue impact from marketing initiatives.
Process Improvement: Identify opportunities to streamline workflows, reduce manual tasks, and enhance campaign efficiency using Marketo automation. Optimize lead routing, scoring models, and audience segmentation processes for improved ABM targeting.
Collaboration: Partner with marketing, sales, and IT teams to align strategies and ensure smooth operational execution. Provide Marketo training and ongoing support for marketing personnel to enhance their understanding of the platform's capabilities.
Qualifications:
8+ years of experience in marketing operations, with a strong focus on Marketo administration and automation.
Expertise in email automation, campaign management, and ABM segmentation.
Experience with API integrations and Salesforce data management.
Strong analytical skills for reporting, dashboard creation, and campaign optimization.
Marketo Certified Expert (MCE) preferred; familiarity with 6Sense is a plus.
Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!