Job Description
This role leads global communication, digital marketing, and branding strategies for Syngenta's Cropwise platform to establish it as the premier digital agriculture solution in key markets. The position focuses on customer-centric positioning and value proposition to maximize market impact and adoption of Cropwise's innovative solutions.
Responsibilities:
- Define and execute a global content strategy for Cropwise to ensure awareness, consistent positioning, and branding consistency
- Work together with the External Comms and Social Media global teams in Syngenta to enable digital ag-related stories in the relevant communications channels
- Gatekeeper of the global branding guidelines for digital agriculture solutions, providing support to the marketing teams in the countries to ensure consistency without business blockage
- Develop digital marketing best practices based on lighthouse initiatives to unlock the potential of online lead generation/acquisition of digital agriculture solution
- Collaborate with the local digital leads in the BUs to define and create customer-based success stories based on our main communication and positioning priorities
- Update and maintain the Cropwise library of assets, best practices, and marketing use cases to optimize resources of the local marketing teams and enable their marketing plans around Cropwise
- Create and execute the internal communication strategy for digital ag, focusing on increasing awareness of the impact of digital agriculture to Syngenta’s core business
Qualifications
- Minimum of 5 years of experience with the key Marketing domains
- Experience in digital ag. solutions adoption is crucial
- Understanding of the agriculture business from a commercial/ go-to-market perspective
- Robust knowledge of digital marketing, social media tools, and customer journeys
- Strong capabilities in planning and executing end-to-end communications projects
- Previous experience in the tech market
- Experience in managing global projects
- Excellent writing and communication skills as well as strong copywriting skills in English
Additional Information
Our company cares about employee well-being and offers attractive benefits, such as:
- Annual bonus based on position
- Retirement plan
- Cafeteria system
- Private medical care
- Group life insurance
- Co-financing for English or other foreign language learning
- Wide range of training, including personal development, technical training, and opportunities for higher education
- Multisport card allowing free participation in various sports activities
- Flexible working conditions to meet our employees' expectations